The Academic Association for Research in Tourism and Services (CACTUS), The Faculty of Business and Tourism, The Bucharest University of Economic Studies and The Association of Faculties of Economics in Romania (AFER) welcome you to the 10^th International Conference on Tourism, CACTUS 2025 – Contemporary Approaches and Challenges of Tourism Sustainability to be held in Bucharest, Romania on 09^th-10^th of October 2025.

CACTUS 2025 represents a great opportunity for academics, practitioners and consultants from all around the world who are involved in the study, innovation and development of tourism and hospitality related issues to come together and exchange ideas for a brighter and thriving future. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the broad field of tourism and service quality.

This event is engaged in a continuous effort to meet the highest academic requirements and professionalism, offering support for various scientific and business activities such as strengthening the national leadership in business administration, tourism, services, commodity sciences and quality management.

Following the success of the previous editions, CACTUS 2025 will feature presentations by Europe’s leading academics, who will present their insightful research on a variety of crucial subjects in the field: metaverse, technology in tourism, customer experience, medical tourism, economic sustainability, social media marketing and many more.

You will have a chance to immerse yourself into three days of intensive learning, dynamic discussions, and vibrant networking events. Whether you join as a presenter or a regular delegate, you are guaranteed to walk away with a suitcase full of souvenirs from the host country and enough inspiration to power you for months to come.

We realize that the past year events have revealed our deepest vulnerabilities and our greatest strengths, but also have had longer lasting impacts on participants’ ability and willing to travel for conferences. Therefore, we are aiming to deliver both a physical conference experience and also an online virtual platform and we invite you to participate, present and share your research work, get your work published in a journal indexed in international databases, and create new and long-lasting friendships or partnerships.